Kevin Cifuentes
Designer. Tea enthusiast. Maker of Shiny Things.
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Prospanica NY: Mentor Program '20

Following the success of its first-ever Mentor Program in 2019, Prospanica New York chapter readies to relaunch for 2020. A new year meant new marketing collateral along with brand new designs, right down to the color palettes. Unfortunately, these designs never got to be fully utilized due to unforeseen circumstances caused by the Coronavirus pandemic.

These designs are a fraction of what was going to be the new look & feel.

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The design once again uses a minimalist approach, using geometry & line icons. However, the colors take center-stage.

The design once again uses a minimalist approach, using geometry & line icons. However, the colors take center-stage.

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Inspired by PANTONE 19-4052 Classic Blue, the design is surrounded by a palette of cool blues and an array of warm and soothing shades.

Inspired by PANTONE 19-4052 Classic Blue, the design is surrounded by a palette of cool blues and an array of warm and soothing shades.

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Thoughtful and meditative, this palette helps induce a gently calming effect and feelings of peaceful tranquility to the human spirit.

Thoughtful and meditative, this palette helps induce a gently calming effect and feelings of peaceful tranquility to the human spirit.