Yonkers Public Library: Hispanic Heritage Month 2020
I built a new creative campaign for Yonkers Public Library, celebrating Hispanic Heritage Month 2020. My goal was to produce a design that would be memorable & relatable across the LatinX community of Yonkers, NY.
The design of “HISPANIC HERITAGE MONTH ‘20” was inspired by old school album art & posters from the Fania All-Stars during the 70s.
Fania All-Stars (Wikipedia)
Poster art (Pinterest)
For the launch event, I designed a flyer (US Letter) that incorporated the "look & feel", along with long triangles that represented the tips from the star on the Puerto Rican flag.
The event brochure (US Letter) inherits the flyer design, with a little more focus on the colors.
An alternative "bi-fold" event brochure (half-US Letter) was produced as a backup.
A video was produced for the launch event. In addition, but not shown, square-sized (for Instagram) & portrait-oriented (for Instagram & Facebook stories) versions were produced as well.
Produced using Adobe After Effects 2020
Resolution(s): 1080p, 4K
Click here to watch the video