
ALPFA Baruch College: 9th Business Banquet
Every year, the Baruch College chapter of the Association of Latino Professionals for America hosts its annual business banquet: an event celebrating the achievements of its student members, leaders, and alumni. A flagship event of great significance required the right collateral to reflect its professionalism to uplift students to become leaders of tomorrow.

The blue and gold colors come from CUNY Baruch College’s official color palette. The design approach was to achieve a minimalist look, mostly geometric.





The “Bi-fold” event brochure (half-US Letter) inherits the flyer design. The "12" insignia inside the concentric pentagonal rings was a nod to Art-Deco "Gatsby"-esque design.


