Kevin Cifuentes
Designer. Tea enthusiast. Maker of Shiny Things.
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FixMe: The Company

FixMe was a construction service company that provided transparency, efficiency, and accountability in the home improvement industry by allowing homeowners to connect with home service providers on its platform whenever they needed maintenance, a repair, or wished to remodel their home. Homeowners could upload multimedia and input a description of their project, select bids from licensed NYC DCA contractors, and see the overall progress through an online platform.

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The vision was to make a logo that looked friendly and tech-centric while differentiating itself as a service for the home improvement industry.

The vision was to make a logo that looked friendly and tech-centric while differentiating itself as a service for the home improvement industry.

The letter "F" morphs with a T-square. The letter "X" morphs with a wrench.

The letter "F" morphs with a T-square. The letter "X" morphs with a wrench.

The letter "X" became the brand's focal point from a marketing perspective, going as far as becoming the company's emblem: from social media icon to print.

The letter "X" became the brand's focal point from a marketing perspective, going as far as becoming the company's emblem: from social media icon to print.

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The first site was built as a standard "vanilla" HTML5/CSS3/jQuery website. The second version, seen here, was built using Wordpress.

The first site was built as a standard "vanilla" HTML5/CSS3/jQuery website. The second version, seen here, was built using Wordpress.

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From marketing focus groups to general promos and campaigns, these flyers (us letter) achieved, in most ways, a cohesive bond between art/visual style and consistent content.

From marketing focus groups to general promos and campaigns, these flyers (us letter) achieved, in most ways, a cohesive bond between art/visual style and consistent content.

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A landscape brochure was commissioned to be handed out during in-person events as well as door-to-door marketing.

A landscape brochure was commissioned to be handed out during in-person events as well as door-to-door marketing.

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An "EDDM" (Every Door Direct Mail service, provided by USPS) postcard was created, using design hints from the landscape brochure.

An "EDDM" (Every Door Direct Mail service, provided by USPS) postcard was created, using design hints from the landscape brochure.

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The first version of the business card design made use of the company logo's colors, including a QR code on the back of the card.

The first version of the business card design made use of the company logo's colors, including a QR code on the back of the card.

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The planned second version cleaned up some design blemishes. The QR code was also removed as a result.

The planned second version cleaned up some design blemishes. The QR code was also removed as a result.

A more simpler & "professional" version of the business card was designed for the senior leadership. It was made for thicker card-stock paper.

A more simpler & "professional" version of the business card was designed for the senior leadership. It was made for thicker card-stock paper.

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T-shirts were produced using as promo material, using the company's logo, font and colors.

T-shirts were produced using as promo material, using the company's logo, font and colors.

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Social media graphics were created: from general promos to celebration of holidays, months and seasons.

Social media graphics were created: from general promos to celebration of holidays, months and seasons.

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2017-FixMe-QC Biz Expo 2017-SM-watermarked.jpg
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